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Customer stories

Customer Marketing/Advocacy 1 Min

Mayank Gupta

Director of Product Marketing

As product marketers, it is our job to share narratives of our product champions. Case studies residing on a company’s website naturally are expected to position products in a favorable light, but on review sites you have an independent source and view. So it’s our job to work with review sites to ensure advocates have a voice on this type of platform.

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